D24
Advanced SpecializationHigh DemandGrowthBeginner5 weeks
Digital Marketing
Digital Marketing is a 5-week beginner course covering the marketing funnel, SEO and keyword research, content strategy, Google and Meta ad campaigns, GA4 conversion tracking, and AI-assisted marketing workflows. Aimed at founders, marketers, and students, it results in practical outputs like a full-funnel product launch campaign, a local SEO audit, and a cross-channel marketing analytics dashboard.
Learn SEO, social media, and performance marketing strategies to grow brands and generate real leads online.
What you'll learn
SEO fundamentals and on-page optimization
Social media strategy and content planning
Running Google and Meta ad campaigns
Tracking performance and optimizing for conversions
Course details
Duration
5 weeks
Best for
Founders, marketers, and students entering digital marketing
Enrollment isn't open for this course yet — check back soon or contact us.
Course Curriculum
A module-by-module breakdown of what you'll cover in Digital Marketing.
01Part 1: Marketing Strategy and Customer Understanding
3 topicsWeek 1
- Digital Marketing Fundamentals
- Market, Customer and Competitor Research
- Positioning, Goals and Campaign Planning
02Part 2: Brand, Content and Creative Systems
3 topicsWeek 2
- Brand Identity and Messaging
- Copywriting and Creative Strategy
- Content Strategy and Production
03Part 3: Web Experience and Conversion
3 topicsWeek 2
- Website and Landing Page Strategy
- Conversion Rate Optimisation
- Marketing Technology and Tracking Foundations
04Part 4: Search Engine Marketing
3 topicsWeek 3
- SEO Research and Planning
- On-Page, Technical and Off-Page SEO
- Paid Search Campaigns
05Part 5: Social Media and Community Marketing
3 topicsWeek 3
- Social Channel Strategy
- Short-Form Video, Creator and Community Workflows
- Social Advertising
06Part 6: Paid Media Planning and Optimisation
3 topicsWeek 4
- Media Planning and Forecasting
- Display, Video and Programmatic Concepts
- Campaign Optimisation and Reporting
07Part 7: Email, CRM and Lifecycle Marketing
3 topicsWeek 4
- Email Marketing Foundations
- CRM, Lead Management and Sales Alignment
- Marketing Automation and Retention
08Part 8: Analytics, Commerce, Local and Emerging Practice
3 topicsWeek 5
- Marketing Analytics, Attribution and Dashboards
- Ecommerce and Local Marketing
- AI-Assisted Marketing and Governance
09Part 9: Projects, Portfolio and Career Preparation
3 topicsWeek 5
- Learning Area Mini Projects
- Final Integrated Capstone Project
- Portfolio and Career Preparation
10AI Pro
6 topicsWeek 6
- Prompt engineering for marketing copy and AI image/video generation
- Brand-safe AI workflows and AI-generated A/B copy variants
- Marketing automation platforms: workflows, lead scoring, drip sequences
- AI-driven audience and lookalike targeting
- Dynamic creative optimization and personalization at scale
- AI-assisted reporting, anomaly detection, and budget allocation
Tools & Technologies
Hands-on practice with the same tools used by working professionals.
Google Ads
MetaMeta Ads Manager
GA4GA4 & Looker Studio
HubHubSpot
SEMSEMrush / Ahrefs
CanCanva Magic Studio
ClaClaude / ChatGPT
Need this built for your business instead?
If you'd rather have it done than learn it, our solutions team delivers this work for businesses directly.
Real-Time, Industry-Based Projects
This is project-based learning modeled on real industry scenarios — you'll build portfolio-ready work as you go, not just watch lectures.
Full-funnel product launch campaign across paid social and search with GA4 conversion tracking
Local business SEO audit and turnaround tracking keyword rankings and traffic lift
5-7 email lifecycle nurture sequence with behavior-based segmentation and triggers
AI-generated ad creative test benchmarked against a human-made control
Cross-channel marketing analytics dashboard with an automated weekly summary
Every course includes a guided internship on top of your project work — so you graduate with real experience, not just a certificate.
Communication & Soft Skills
Built into every course, alongside the technical curriculum.
Communication Skills
Practice explaining technical work clearly to teammates, managers, and clients.
Practical AI Skills
Hands-on training in using AI tools well — prompting, everyday workflows, and where AI actually helps versus where it doesn't.
Teamwork & Collaboration
Work in small project teams using real workflows like stand-ups and code reviews.
Problem Solving
Build the habit of breaking down ambiguous problems into clear, solvable steps.
Time Management
Learn to plan, prioritize, and deliver project work against realistic deadlines.
Presentation Skills
Present your project work and results with confidence, as you would to a client.
Resume & Profile Building
Build a strong resume, LinkedIn profile, and project portfolio that recruiters notice.
Interview Preparation
Mock interviews and portfolio reviews to get you ready for real job applications.
Career & Placement Support
100% of students enrolled in Digital Marketing get full access to placement support — real tools and guidance, not just a promise. This is support and access, not a guaranteed job outcome.
Resume Builder
A resume auto-built from your real completed projects and certificates, ready to export.
Shareable Portfolio
A public portfolio page showcasing your approved projects, with a link you can share with employers.
Interview Preparation
Guidance on presenting your projects and experience clearly in real interviews.
Peer & Mentor Community
Ongoing access to our learner community for questions, feedback, and support after you finish.
What Your Certificates Look Like
Real, verifiable certificates with your name, Digital Marketing, and a QR code anyone can scan to confirm they're genuine — one for completing the course, and a separate one if you take the internship track.
Course Completion Certificate
SAMPLE
Data24ZoneCertificate of Completion
Illustrative recipient
Your Name Here
Example certificate for completion of
Digital Marketing
- Certificate No.
- D24-SAMPLE
- Mode
- Self-Paced
- Duration
- 5 weeks
- Example issue date
- On completion
Sample only — not a real, issued certificate.
Verification is available only on issued certificates.
Internship Completion Certificate
SAMPLE
Data24ZoneCertificate of Internship
Illustrative recipient
Your Name Here
Example certificate for completion of
Digital Marketing
- Certificate No.
- D24-SAMPLE
- Mode
- Internship
- Duration
- 5 weeks
- Example issue date
- On completion
Sample only — not a real, issued certificate.
Verification is available only on issued certificates.
Student Reviews
“My ad spend finally converts to real leads instead of just impressions.”
Gowtham S
Small Business Owner
“Practical, current, and focused on results rather than vanity metrics.”
Ramya Krishnan
Marketing Executive
Frequently Asked Questions
What will I learn in the Digital Marketing course?
You'll learn: SEO fundamentals and on-page optimization; Social media strategy and content planning; Running Google and Meta ad campaigns; Tracking performance and optimizing for conversions.
What tools and technologies does the Digital Marketing course cover?
This course covers: Google Ads, Meta Ads Manager, GA4 & Looker Studio, HubSpot, SEMrush / Ahrefs, Canva Magic Studio, Claude / ChatGPT.
Is the Digital Marketing course beginner-friendly?
Yes — this is a beginner-level course.
How long does the Digital Marketing course take to complete?
The course is designed to be completed in approximately 5 weeks, depending on your pace.
What enrollment options are available for Digital Marketing?
Live Class (₹12,999) — Instructor-led live cohort with doubt-clearing sessions — includes both the course and internship certificates. Recorded Batch (₹7,999) — Full recordings of a completed live batch — includes both the course and internship certificates. Internship (₹2,499) — Work through real projects with our team and earn an internship certificate (course certificate not included). Self-Paced (₹4,999) — Learn anytime with the full recorded curriculum and community access.
Is there an internship option for Digital Marketing?
Yes — enrolling in the Internship track (or the Live/Recorded tracks, which include it) means working through real projects with our team and earning a separate Internship Certificate, in addition to the course completion certificate for Live/Recorded enrollments.
Will I get a certificate after completing Digital Marketing?
Yes. Self-paced enrollment earns a course completion certificate once your final project is reviewed and approved. Internship enrollment earns an internship certificate once your internship projects are approved. Live and Recorded enrollments earn both. Every certificate is publicly verifiable on our website and can be added directly to your LinkedIn profile.
What kind of projects will I build in Digital Marketing?
You'll work on real projects such as: Full-funnel product launch campaign across paid social and search with GA4 conversion tracking; Local business SEO audit and turnaround tracking keyword rankings and traffic lift; 5-7 email lifecycle nurture sequence with behavior-based segmentation and triggers; AI-generated ad creative test benchmarked against a human-made control; Cross-channel marketing analytics dashboard with an automated weekly summary.
Is placement support included with Digital Marketing?
Yes — every enrolled student gets full access to our placement support: resume building, a shareable project portfolio, mock interview preparation, and guidance applying what you've built to real job applications. This is support and access, not a guaranteed job outcome — how quickly it leads to an offer depends on the market and your own effort.
